Twitter is a microblogging and social networking platform where users can share short tweets messages with their followers. It was launched in 2006 and has become one of the world’s most popular social media platforms, with over 450 million monthly active users. Twitter users can post tweets limited to 280 characters, including text, images, videos, and links. Users can also like, retweet, and reply to other tweets and follow other users to see their tweets in their feeds. Twitter also allows users to discover tweets and accounts using advanced search and browsing options. In this article, I will explain how you can use Twitter o carry out your digital marketing strategy for your businesses.